What we offer
What we design
Every collection starts on paper. Our panel takes a brief from first print sketch through to a sample-approved, production-ready collection.
Textile print design
Seasonal print stories — florals, geometrics and motif work — developed as concept boards, colourways and repeat-ready artwork for lawn, chiffon, karandi and other fabric bases. Prints are checked for printability before they leave the studio.
Embroidery & handwork design
Chikankari, thread work, hand-embellishment and mixed handwork, designed as placement charts a karigar can follow. We plan handwork density against real production timelines, not just the sketch.
Ready-to-wear & pret design
Silhouette and range design for everyday and ready-to-wear collections — building a cohesive size range around a shared print or embroidery story.
Formal & occasion wear design
Formal handwork and occasion-wear collection design, from statement pieces to the co-ordinating pieces that round out a full formal drop.
Catalogue & look-book design
The digital catalogue, look-book and campaign layout a finished collection is presented and sold through — designed to match the collection it introduces.
How a brief becomes a collection
The same four stages, whether the brief comes from Elaf Premium or another label.
Brief
We take the season, fabric base and price point, and agree a print or handwork direction.
Concept & sketches
The relevant panel develops concept boards, colourways and initial artwork or placement sketches.
Sampling
Designs are proofed against real fabric and handwork samples, and refined until they hold up in production.
Handover
Approved artwork, placement charts and catalogue assets are handed to your production and marketing teams.