About the studio
A design panel, working one collection ahead.
We are a premium textile and fashion design studio built around a panel of specialist designers. Our sister company, Elaf Premium, wears nearly every collection we design — so we see a piece all the way from first sketch to finished garment, and bring that same discipline to the other fashion brands we work with.
We work close to the fabric, not just the mood board.
Because our studio sits next to a working fashion label, our designs are made with production in mind from the first sketch — repeat sizes that print cleanly, handwork that a karigar can actually execute, and colourways that hold up past the sample stage. It is a working relationship with fabric, not just an aesthetic one.
Our panel
Four design disciplines sit under one studio, working together on every collection brief.
Textile & print designers
Develop seasonal print stories — from concept and colourway to repeat-ready, production-checked artwork for lawn, chiffon and karandi.
Embroidery & handwork designers
Design chikankari, hand-embellishment and mixed handwork placements, drafted to match real cutting and stitching timelines.
Ready-to-wear & formal designers
Shape silhouettes and collection ranges across pret, formal handwork and occasion wear, from first fit through to final sample.
Catalogue & brand designers
Build the look-books, digital catalogues and campaign layouts a finished collection is presented and sold through.
Who we design for
Elaf Premium is our sister brand and our proving ground — but our panel takes on briefs from other fashion labels too.
