The prints, embroidery and silhouettes behind Pakistan’s premium lawn and formal wear.
Elaf Design Studio is a textile and fashion design house — a panel of print, embroidery and ready-to-wear designers who build seasonal collections for our sister brand, Elaf Premium, and for other fashion labels.
We sketch, print and embellish the fabric first. The garment comes after.
What we design
From a first print sketch to a finished, sample-approved collection — our panel works across four disciplines.
Textile print design
Seasonal print stories for lawn, chiffon and karandi — from concept board to repeat-ready artwork.
Embroidery & handwork
Chikankari, hand-embellishment and mixed handwork design, drafted for real production timelines.
Ready-to-wear & formals
Silhouette and collection design for pret, formal handwork and bridal-adjacent occasion wear.
Catalogue & look-book design
The digital catalogues, look-books and campaign layouts a collection is sold through.
Selected work
A sample of collections designed by our panel, worn first by our sister brand, Elaf Premium.
